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DOORtoDOORrealty is a boutique real estate development firm with a history of delivering 10-50% returns year-over-year for more than a decade. We invest in every deal we ink and consider each investor to be the first mortgage holder.
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363 Westervelt Avenue
The toughest part of doing a deal is knowing when to speak, which also means it’s knowing when NOT to speak. In sales, they say that you have to eventually stop selling and close—and that’s the same principle at work in a real estate deal.
Of course, it’s not just about knowing when to speak but also knowing the right thing to say and the right questions to ask. People always think that being the smartest guy in the room is an advantage.
Developers have a heavy responsibility to balance the preservation of an area’s history while helping advance the community. When it does this properly, community residents benefit from modern developments while still holding on to the historical value that makes the area unique. Sometimes, this challenge is excruciating—other times, with certain properties, it’s an intuitive blessing. The latter is the case with the multiroom building at 78 Fort Place.
For developers, there can be many reasons to do a deal, but the most important is to make money. Prospective projects are always exciting. As you’re walking through the property, getting amped up about its location, architecture, history and size, you’ll have enough ideas and excitement to keep you busy for a while. But the science of making a good deal is about separating your emotional interest in the project from the business side of your approach. Even making the simple mistake of showing the expressions from your emotional side can be your downfall in a negotiation. Instead, you must keep your poker face so you don’t get exploited. But beyond that, allowing your business side to be in control will keep you grounded, ensuring you take the right steps to see the project through.
Last month, when we talked about making a difference in the operational aspect of real estate management, I closed by saying that sustainability is the most important approach to real estate wealth management. Maintenance, which was covered in the bulk of that post, is just one piece in the overall puzzle of creating that sustainability. But there’s much more to it than that. In real estate, your number-one weapon is capital. For us, the real estate “arms” race involves combing resources to find investors and then impress upon them what you see in the project. One way that other industries have been able to do this increasingly is through crowdfunding.